Anthony Trucks is a former NFL Athlete, American Ninja Warrior
on NBC, international speaker, host of the Aww Shift & Shift
Starter Podcasts, author, and founder of Identity Shift
After being put into foster care at the age of 3, being adopted
into an all-white family at the age of 14, losing his NFL career to
injury and more, Anthony learned early in life how to shift with
the changes. Given his background, he shouldn’t have achieved the
things he did. It shouldn’t have been possible for him to become an
NFL athlete or a successful entrepreneur, but Anthony wasn’t
willing to settle. His entire life has been about beating the odds
and redefining what’s possible given the cards he was dealt with.
His personal mission is to help others understand their past and
present so they can shift their identity, elevate their life and
business, and take control of their lives.
By teaching audiences how to turn roadblocks and obstacles into
opportunities, Anthony inspires and teaches people to unlock their
full potential and achieve success and happiness. A healthier life,
better relationships, a successful career, more money – whatever
the goal, let Anthony provide you with the road map to Shift into
In this interview, we discuss:
What shapes our identity and how does it affects our
How to identify identity gaps in our life.
How do we make an identity shift to become the person we want
This is a perfect interview to listen to, to find out how you
can finally become the person you want to be, and finally achieve
your goals in 2022.
Here are some key points that I would advise you to concentrate
People struggle to achieve their dreams as what they want to do
is not in line with the identity that they believe is true for
themselves. You need to realign the identity to match the you that
you want to be.
Your Ego is a big problem - we as men can't accept feedback and
be told we aren't perfect, and we need to accept we are not. You
need to outline where you are going wrong AND right, and pick a
route to change that.
We need to give ourselves permission to find that thing we are
looking for in life, and not use drink etc to drown out that
feeling as we fear the change it may bring.
Our identity is created by our actions. It is who we are when
we are not thinking about what we do, it is the real actions that
we do, not who we claim to be.
A lot of men are using the programming today that was formed
when we were kids and have never challenged or changed our beliefs
A crisis can be a good thing as it can force you to change your
identity. But it would be better to change voluntarily.
A lot of what you want to achieve in life will require an
identity shift - it shouldn't be fear, you should see it as a
brilliant thing to happen in your life.
You should outline the type of and who of the person that you
want and need to become to realize your dream.
Self-sabotage arises when we are acting on a level that is
above the identity level of ourselves that we are clinging
You know when you have an identity gap - a gap that feels
emotionally wrong in our life.
You are the common denominator in all your life problems. You
either created them or allowed them to remain by keeping them
If there is part of your identity that you are not happy or
proud of, then you should give apologies to others and especially
yourself and change, it by acting in a better way, by acting in the
way of the person you want to be. Act differently to show yourself
that the bad event you did is not the person or identity you are
now, and that you are now a new version of yourself.
Social media is creating fake and mis-aligned identities that
we cling to, where our real life and the image we create on social
media do not match and it slowly destroys our confidence and life
that we can never be the person we show we are on social
Action ends the suffering, you can only truly change by acting
towards who you want to be, by putting in the work. Polishing over
cracks will not help you unless you are ready to do the true deep
work that will change your identity.
You will repeat the same type of relationships, same kind of
jobs etc, throughout your life, unless you are making the true
changes you need to do to change.
We are fearful of outcomes and that fear tends to stop us
trying to change. We need to not identify with our outcomes as we
cannot match the outcome, but instead identify with the
action. You need to go with the journey and the actions,
rather than judge yourself against who are trying to be. Be proud
of the work you are doing rather than beating yourself up about how
you are not that final version yet.
You will make mistakes, expect them. But the pain of mistakes
as you change is nowhere near as bad as the pain that will arise
from being stuck in an identity that you hate.
The Rock, Dwayne Johnson is a great example of someone who has
made a successful identity shift.
Trust your gut when you look at your friends, you know deep
down if someone is not a good fit for you or not. We fear being
alone, but it may be worth to make the change, the sacrifice for
now to lose that friendship, to make that change in life that you
See what you need to work on, create a plan of what you want to
shift to, and work out how you can sustain these changes long
enough to internalize this change in our identity.
A change will normally take about 90 days. Your whole life
could change in that time.
You cannot change someone else, but you can plant a seed
towards change in their life, by working on yourself and let them
be encouraged by the change they see in us.
We have different identities in our self, we have different
identities to cover the different role we play, the worker, the
father, the lover etc.
About the Podcast
The Next Level Guy Show, a podcast where I interview experts to learn the hacks and tips to better our own lives. The website URL is https://www.nextlevelguy.com/ and previous guests have included Gary Vaynerchuk, Tom Bilyeu, Diamond Dallas Page, Mark Bell, Aubrey Marcus, Jay Morton, Jay Cutler, Josh Barnett, Mark Beaumont, Forrest Galante among others.