Jan 22, 2021
Today’s guests are Neuro founders Kent Yoshimura (CEO) and Ryan Chen (CFO), an elite company that produces products that you can take anywhere, anytime to refresh your state of mind and do more by simply popping their gum and mints. Their products can be taken on nearly any diet and containing a documented blend of vitamins designed to energise the brain and body, without packing in dangerous chemicals and without that annoying crash afterwards!
Both elite athletes, Kent and Ryan were inspired to create the original Neuro Gum product after Ryan was involved in a snowboarding accident that left him paraplegic. In their search for a product that would keep their energy high as well as their focus, they realized that there wasn't anything on the market that would help them to accomplish more in a healthy and effective way. And thus Neuro was born.
In this interview, we discuss how they built the brand, product creation, how to maintain friendships especially during difficult times, building a community, and what it's like to take a startup from product to lifestyle brand.
This is a great interview for anyone who has a dream of starting their own business, is letting fear hold them back, or thinks they are not enough to succeed ... let Ryan and Kent show you the path to success!
In this interview, we discuss gems like:
- Who they are
- The philosophy of Neuro
- The era of the human guinea pig and the explosion in people's interest in cognitive enhancers
- How the initial product creation scene looked like a scene from Scarface!
- The sharability of gum vs methods of consumption of current supplements
- What affects men's energy levels
- The factors considered during the product design of the new supplement
- Why pick the name 'Neuro'
- How can someone reverse engineer a supplement by working back from the solution wished for
- The use of a crowdfunding method for their product
- What do they see as the fear pressure points holding men back from chasing their dreams?
- Avoiding evil marketing strategies
- The scientific research involved in product creation and marketing
- How to market a product without spending a large chunk of your budget
- How did they manage to build such a buzz in a crowded market and what did it teach them
- How do you deal with negativity from friends and family
- The inspiration and motivation to appear on 'Shark Tank'
- How they built and develop their friendship even during the really stressful times building the product and the brand
- How have they found the transition from friends to businessmen and leaders of a company?
- Is this product suitable for all, athletes and normal people?
- What is the best way to use Neuro to hit that Next Level in your life!
- Ryan's injury and how he didn't let it defeat him
- How you can connect with them