Feb 20, 2018
Episode: #37 Tanner Guzy on how to build the
Appearance of Power
Who: Today's guest is author of The Appearance
of Power, Tanner Guzy. Tanner has spent a
decade in the world of menswear and even longer writing. He
believes the most important question a person can ask is "why" and
discovered that this question was rarely addressed in the world of
men's clothing - so he set out to find the answer. From working
with custom suiting, to studying philosophy, to speaking to
audiences of thousands, Tanner has unlocked the keys, principles,
and philosophies of why men care about the way they look. Tanner is
based out of Salt Lake City, where he lives with his wife and three
children. He has traveled the world learning and teaching about
masculinity and appearance and is always expanding his
understanding of the way the world works.
In this interview, we discuss what our style portrays of us, how we
can use fashion to transform our lives and how we can start
building our own appearance of power right now.
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Listen here
What we cover
- Who he is
- The reason he began to look into how appearance affects our
lives and opinions of ourselves
- What he thinks defines masculinity and what makes a good
man
- The common problems that he sees with men in today's
society
- Why we should care about our style - how it affects us, others
and how the world sees and interacts with us
- How we use fashion as the first means of establishing an
identity for ourselves
- The Masculine Archetypes and what they mean to us, can you
change and evolve into another or not
- Good examples of each of the Archetypes in the entertainment
world - Why Daniel Craig makes such a great James
Bond
- How you should start your own style transformation to build the
Appearance of Power
- How you should analyse a purchase - how to work out if it will
give you the appearance you want and work towards your goals
- Should you look towards tailoring your clothes?
- Staple/essentials items for your closet? Do they really
exist?
- Are there any general fashion no-no's for all men if
our style is unique?
- How we should wear accessories in our fashion
- How should men avoid falling into the mass marketing we are
subjected to and actually find items that we want to portray
- How do you do this when you have to wear a uniform to work,
have a religious dress or fit into a social tribe of some kind
- The next steps you should take to start your transformation
into having an Appearance of Power
- The worst example of fashion mistakes ... and what he'll admit
to doing himself - mistakes and what they teach us
- What he thinks holds the majority of men back from creating
their own Appearance of Power
- How do we build a tribe of people if we are wearing clothes and
accessories that contradict the messages of the others
- How do we help our children build their own Appearance of
Power
- How do we know when we are on the right path and building the
identity we really want
- How will he deal with the Fast Break Questions?
- What does he want guys listening to take from this
interview
- And so much more
Connect with the
Guest
Click above to buy a copy of Tanner's awesome book
Some things to reflect on
- Good style reflects what we
expect of ourselves, good style helps us expect more from ourselves
and helps improve others opinions of us
- Masculinity is expressed and
communicated by the things that we wear
- Your style will stop evolving
as you stop evolving
- Work out your goals for your
fashion, then build your fashion around what you want it to portray
yourself
- The story that you tell
yourself about the style of the man that you see in the mirror
every day will shape how you go about life
- The first step of change is
to work out the goals are - what do you want your appearance to say
about you-you need honest introspection to succeed
- Each man's situation is
unique and so are you
- Time, Energy and Money are
the three variables you need to consider in your
transformation
- Accessories should help the
look, fit into the story you want to tell about yourself
- You need to consider the
tribe and sub tribes that you belong to, which do you give priority
to and adapt your style to fit into this
- We should be evolving, we
should not be the same man we were five years ago nor be the same
man we are today in five years time
- Discover the primary identity
in our life, let go of the BS we are still holding onto and then
work on expressing this to the outside world
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